2025 Mangrove Festival: Event Brand Identity

Challenge: Humanizing a complex ecological mission to foster community stewardship for the mangrove forest.

Solution: I created a visual language using an ink-wash illustrative style that balances "weird" gestural play with environmental authority. This system ensures the branding functions as a natural extension of the landscape rather than a commercial intrusion,

Value: By weaving narrative art directly into the physical environment, I transformed a chaotic outdoor space into a shared cultural experience. This fostered a deeper relationship between the public and the ecosystem, proving that artistic play is a vital tool for driving environmental awareness.

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