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Sun, Rain, Soil, and Seed Chocolate: Brand Strategy & Identity
By personifying the product’s lifecycle through gestural characters, I created a brand voice that humanizes the global supply chain. This design fosters an intuitive relationship between the consumer and the raw elements of nature, Sun, Rain, Soil, and Seed, creating an inclusive narrative that transforms abstract sustainability goals into a shared mission between the brand and its community.
Auditing the brand ecosystem to identify strategic white space and define a unique market positioning.
Brand ecosystem mapping
Synthesizing research into a mission-driven foundation centered on sustainability.
Nomenclature testing to establish a verbal identity.
Integrating nutritional data, ingredients, and barcodes with a 0% margin for error in production-ready files.
Bridging analog with digital execution, translating physical swatches into a scalable, production-ready color system.
03 / Symbolic Exploration & Metaphor Development
Exploring character-driven symbolism and visual metaphors to translate complex ecological themes into an accessible brand world.
04 / Narrative Refinement
Iterative character-play: Exploring visual hierarchy and character interaction before final systemization.
Before v.s. After
05 / Commercial Viability & System Scalability
Engineered a modular visual identity transforming abstract environmental data into a tangible consumer experience. By leveraging a variable illustration framework where characters interact differently based on the product’s ecological origin, the design establishes immediate shelf presence and provides a scalable blueprint for future brand expansion.
06 / System Architecture: Multi-SKU Scalability
By treating the packaging front as a dynamic stage for character-driven storytelling, I established a modular blueprint for infinite SKU expansion. This framework utilizes the established color system and narrative interactions to create shelf differentiation within a unified brand world. Whether scaling across Coffee, Hazelnut, or Matcha profiles, the design maintains a precise technical production assets while allowing the weird, gestural energy of the brand to evolve.