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Ah Ma Handmade: Brand Identity & Retail Collateral Strategy
Challenge: Scaling a heritage-rich narrative for the high-traffic venue at Disney without losing its "human soul.
Solution: I designed a holistic retail ecosystem, integrating kinetic scroll installations and tactile collateral to create a "moment of pause" within a busy commercial landscape. This turned a transactional shopping trip into an immersive "slow retail" experience rooted in family legacy and trust.
Value: By treating heritage as a core brand asset, I created "emotional souvenirs" that bridge the gap between personal narrative and commercial scalability. This established the brand as a cultural staple, proving that the most successful commercial work is built on meaningful human relationships.
Scroll displays designed to disrupt the fast-paced retail environment, inviting customers to pause and engage with the brand narrative.
The Narrative Postcards
A collection of family-centric postcards designed to resonate with the Disney parent/child demographic.
The Botanical Postcards
- Minimalist visuals highlighting the purity of raw materials, balancing the emotive storytelling with product quality.
Animated Brand Narrative
A one minute atmospheric film designed for in-store display and digital channels,
this piece reinforces the brand's core ethos of warmth and companionship through gentle motion.
Collaboration