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Amazon Rainforest Conservation Collection: Product Design
The Challenge: Communicating the urgency of rainforest conservation to a family audience without causing anxiety or disengagement.
The Solution: A warm, character-driven visual system that prioritizes curiosity over fear, using gamified illustration to foster empathy for local species.
The Value: A merchandise collection that drives fundraising sales while serving as an accessible educational tool for younger audiences.
Product A: Educational Puzzle
A search-and-find composition featuring a variety of Amazonian species, designed to prolong the user's engagement.
Product B: Minimalist Stationery
Asset Scalability: Isolated motifs extracted from the main composition.
Value: These notebook covers utilize negative space and single-subject focus to appeal to a broader, design-conscious demographic for everyday use.
Product C: Die-Cut Vinyl Stickers
Commercial Strategy: Designed as a low-barrier entry point for donors. These items allow for wider distribution of the conservation message.
Illustration Note: Shown here in full color to highlight the vibrancy of the ecosystem.
Product